Master the ‘Earning Response’ By Marshall Goldsmith Building good habits...
the community, but the real work was being done by the members at a more granular level. They were saving one another.
By June 2020, it was clear that the pandemic wasn’t fading. With everyone stuck at home, the 100 Coaches community offered the perfect opportunity to beta test the LPR (which we’d introduced to them five months earlier, just before the lockdown) in a group setting.
I conscripted 50 members to commit to answering the six basic LPR questions and reporting their scores on a Zoom call every Saturday or Sunday morning for 10 weeks. I repeated my standard warning about effort-based self-monitoring: “It’s easy to understand. Very hard to stick with.”
When successful people are challenged to grade themselves on effort and then must face their inadequacy in the simple act of trying to achieve a goal they chose, they often give up after two or three weeks. Mostly, though, they feel shame that they failed a test they had written. I expected 10 quitters in our fifty-person group, a 20% dropout rate.
My coaching partner Mark Thompson and I hosted six one-hour back-to-back calls for eight people each weekend that summer. No one skipped out. Members of the group could choose a 9 a.m., 10:30 a.m., or noon slot on either Saturday or Sunday. Some stuck to the same slot, others switched around—which added a nonscientific wrinkle to my informal study. People weren’t accountable to the same group of people each week. People didn’t know who they’d be seeing on the call each week. My job was to ensure that everyone got to meet every other individual at least once.
Ten weeks is long enough to provide some strong indicators of the value of the process.
Everyone charted their weekly scores, so progress or regression was easy to gauge. Over 10 weeks, the members’ effort scores increased steadily. By week 10, people who had started out below 5 for effort were regularly placing themselves in the 8 to 10 range. My takeaway is that if you can get through the early weeks without giving up, some level of success is inevitable. Reviewing the scores each week in public adds accountability, to the group and to yourself. When you see you’re making steady gains, you’re less likely to accept regression to the lower depths again.
This is the primary benefit of the LPR: In a matter of weeks, you’ll notice how brutally it forces you to confront the tough question, “What did I actually do this week to make progress on my goals?” Given our tendencies for superior planning but inferior doing, this is a question we prefer to avoid. The LPR removes that option. This is why participants’ scores start improving so quickly. The alternative—reporting poor scores for trying week after week—is too painful to deal with.