Playing Favorites By Marshall Goldsmith There’s a reason I devote...
Founder of Influence360°, five-time Emmy award-winning broadcaster, and author of the bestselling books Talk Less, Say More and Become the Real Deal, Connie Dieken is an expert on leadership influence and one of our 100 Coaches.
In this week’s interview, Connie wraps up our series with a discussion about her research and the validated psychometric tool that she and her team developed to identify how and why people are influential.
Marshall: Connie, along with your writing you’re doing some fascinating research and have developed a validated psychometric tool. Can you tell us a little about it?
Connie: Before this tool, there wasn’t anything out there in the world to identify how and why we’re influential, or why we gain influence or lose influence. We identified three habits that highly influential people are masters of. These are: connect, convey, and convince.
What we learned from our survey of more than 100,000 leaders around the globe is that these three habits, connect, convey, convince, are the path to influence.
When I go into organizations, whether it’s to give a keynote speech or consulting, everyone takes this survey and then we heat map them. This way we can show them that, for instance, there organization is mainly connectors and that is why they’re not closing deals. Or, perhaps the group is conveyors of information, yet with so much information they are confusing people, so no one knows what to do.
In this continuum you need to be able to handle all of those, and we return to the challenge of persuasion versus influence. Persuaders stop short. They try to maintain the status quo, whereas influencers shape the future. So, Marshall, because you are undoubtedly the most influential person in the coaching world you have shaped the world of coaching forever.
Marshall: Thank you!
Connie: As an influencer, we can see that what came before you in the field of coaching is different than what has come after you.
Marshall: Very different. There wasn’t anything!.
Connie: Yes, and even more than that, you’ve given us all a framework to look at what the possibilities are. So, in the spirit of 100 Coaches and paying it forward, I would like to offer this assessment tool to your audience. I would like for you to be able to take a look at the people in your world, so we’re going to offer this and so to get to this you simply go to www.Influence360.com. In the upper right-hand corner, there is a little button that says conference code. In honor of you, the conference code that your audience should put in is Marshall. (This is a case sensitive code, so please use Capital M for Marshall.)
Marshall: Thank you so much! This is very consistent with what we are doing in our 100 Coaches. The whole idea of the organization is to give things to people and pay it forward. This is a wonderful opportunity with no downside and lots of upside. Thanks so much – I’ll be one of the first people to sign up!
Connie: Thank you Marshall. I suspect that you’ll score 100 in all three of them. You are an excellent connector, an unbelievable conveyor of information, and people are devoted to you. I would be shocked if you weren’t the highest scorer we’ve ever had. Thank you for being such an incredible influence on my life and the lives of so very many people.