Playing Favorites By Marshall Goldsmith There’s a reason I devote...
The one thing you need to have a super-charged career today is – drum roll please – an executive coach. People often ask me: Why do top level, successful executives need a coach? They are already so successful, why would they need to get even “better”? Doesn’t having a coach mean they are not that good?
My answer is simple – think Serena Williams, James Harden, Tom Brady. They are good. Can you imagine that any of them do not have a coach? Of course not! Why shouldn’t successful executives have a coach? They are trying to get better or maybe to develop the next level of leadership and help them get better.
I’m very proud of the fact that how people view coaching has changed over the years. Thirty years ago, no CEO or executive would admit to having a coach. They would have been ashamed! Today, many CEOs share their experience with the world. For instance 27 CEOs endorsed my book Triggers. I coach these 27 people. They are working on getting better and they are not ashamed to state it publicly (in my book).
My coaching process doesn’t just work with the super-successful. My partners and I have trained hundreds of external and internal coaches who work with people at all levels. There may be no correlation between an individual’s standing in the corporate pyramid and what his or her co-workers think of his or her interpersonal skills. Middle managers can be just as arrogant and stubborn as CEOs – or just as open-minded. My target audience is the huge cohort of human beings who are already successful in their own way and want to become even more successful. You may be in this group!
So, say you have admitted you need a coach and your organization supports you. What does coaching look like? This depends on the type of coach you hire. If you hire a behavioral change coach like me, I won’t help you change strategy or business practices. I will help you achieve a positive, long-term, measurable change in your behavior. I’ll help you see that the behaviors and habits that have taken your to your current level of success might not be the behaviors and habits that will take you to the next level of success.
I train people to improve their behavior in the workplace – by enrolling them in a simple, yet challenging regimen. Here are the steps.
It can sometimes be difficult for super-achievers to get over the hump and admit that they can benefit from changing behavior. If behavioral change can help them become more effective in their role, and if they are willing to stick with the steps in our coaching process and if they are given a fair chance – they will almost always get better – not only in their own minds but, more importantly, in the opinions of everyone they impact.
And, that is the spirit underlying all of my coaching. It is aimed at anyone who wants to get better – at work, at home, or any other venue. It will help anyone who wants to supercharge his or her career!
Triggers is a #1 New York Times and Wall Street Journal best-seller! Order it at Amazon. See The Marshall Goldsmith Thinkers50 Video Blog for more of this video series.
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My mission is simple. I want to help successful people achieve positive, lasting change and behavior; for themselves, their people, and their teams. I want to help you make your life a little better. With four decades of experience helping top CEOs and executives overcome limiting beliefs and behaviors to achieve greater success, I don’t do this for fame and accolades. I do this because I love helping people!
As an executive educator and coach, I help people understand how our beliefs and the environments we operate in can trigger negative behaviors. Through simple and practical advice, I help people achieve and sustain positive behavioral change.